80 Impression illustrates the diverse, personal, and emotional role that technology plays in the everyday Visual Life of two young Chinese wedding photographers - Kitty and Lala.
Hangzhou-based wedding
photographers Kitty and Lala are featured in Amsterdam Worldwide's short
film production for Intel's new Visual Life campaign. [Photo: courtesy
of Amsterdam Worldwide]
China's 80s generation has grown up saturated in blogs, mobile phone
technology and thirsting for visual entertainment. They want creativity,
they want innovativation. This permeates every aspect of modern Chinese
culture even down to the most basic cultural components including
marriage.
Both born in 1985, Hangzhou based photographers Cai Ying and Chen
Xiang, known as Kitty and Lala, are revamping the concept of traditional
Chinese wedding photography. They represent part of Intel's Visual Life
Campaign focused on bloggers who spread novel visual culture to the
world.
Andrea Hunt has more:
Traditional wedding photos of Chinese brides poised in crimson
'qipao' dresses don’t have the same allure with China’s new generation.
So, Kitty and Lala started "80 Impression," a fresh kind of sassy,
unique wedding photography that would attract attention both from within
China and abroad.
